1. Meet buyers face-to-face, including those not typically accessible to sales personnel
2. Shorten buying process
3. Introduce new products and obtain product/service feedback
4. Relate to competition
5. Reach customers at a lower cost per call
6. Generate qualified leads
7. Understand customer attitudes
8. Collect more contacts in short time period
9. Open doors for personal sales calls
10. Reach existing customers who need personal attention